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What is Search Engine Optimization (SEO)

By definition, Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of Search Engine Marketing ("SEM") which may deal with paid inclusion.

How Search Engines Work

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

Benefits of Search Engine Optimization
   
  You can achieve the following results through proper search engine optimization techniques:-
 • Escalating Traffic
 •Advanced Sales
 • Sharpened Profits
 • Increased Online Brand Equity.
 • Supplement Online Brand Equity
 • Top ten Positioning 
 • Strong Web Presence
 

How can we help

SEO Consultation: We provide an end to end consultation and solution for promoting the website on the major search engines Yahoo, Google, AOL, Bing etc. Following activities form a major work practice schedule.

 •Website analysis(Meta tags, body, images, style sheets, sitemap).
 •Google Site Map generation.
 •W3C validation.

Keyword Suggestion: Keywords are the basis of any Promotion Campaign and form an integral part of the SEO practices. We make sure that we take the first step correctly so that all the next steps fall correctly in place. Following activities form a major work practice schedule.

 •Keyword analysis.
 •Competitors analysis.
 •Local Domestic and International Optimization.

Online Submission and Link Popularization: Any website or blog is identified by the number of links (or back links) it has on the web. Apart from spiders considering it an important parameter, it also helps general web surfers a link to get on to your website from the site they were surfing with valid categorization of your website. Following activities form a major work practice schedule.

 •RSS Submission.
 •Links from thematic sites.
 •Directory submission.
 •Promoting Subsequent pages Of websites.
 •Removal of bad links.
 •Increase in link popularity.
 •Blog Submission.
 •One way linking Process.

Onsite and Offsite Content & Web Design: Each website is throughly crwaled by a spider to search for valid content as well as to check if the content matches the keywords. With such an approach a spider is able to segregate websites with invalid content as per the keywords. To make sure that the spider finds the right content on your website, we follow both onsite and offsite optimization practices. Following activities form a major work practice schedule.

 •Content optimization.

Social Bookmarking and Presence: With growing popularity of social platforms like facebook and orkut, the time spending patterns of web surfers have changed drastically. These platforms not only form the basis for social interaction but also business networking. We make sure that your website and products mingle with these platforms effectively to provide an advantage to your product by capitalizing on the popularity of such portals. Following activities form a major work practice schedule.

 •Social Book marking.

 •Social Media Optimization.

Article and Press Release Submission: People spend considerable time reading articles and press releases on the internet. Our creative team is responsible for creating artices which are related to your product and generate interest in your product and provide a direct link to your website for further information and purchase formalities thus providing you direct leads from such high traffic websites. Following activities form a major work practice schedule.

 •Article Submission.
 •Press Releases.
 •Video Optimization.

SEO Packages: If you feel that the above services are of interest to you and your business, please click here to view our affordable and guaranteed SEO packages.  

 

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