The mobile commerce, or m-commerce as its generally called, revolution has yet to catch up in most retail markets in both developed and developing countries. Yet major retailers and their supply chains, erps, crms are all aided by cutting-edge mobile technology. Consumer centric companies have already started interacting with their customers directly by providing them interactive content like SMS, mobile ringtones and graphics, WAP sites, mobile games, iphone apps etc. They have been able to cut costs and improve efficiency while getting closer to the end user by employing mobile based solutions in various stages of product development and marketing. 

Within a country like India where mobile phone penetration has been growing exponentially, the options to reach a customer directly are many fold. Lets take an example of food chain giant which employed mobile phones to make his customers interact and order food directly over the mobile phone application. He distributed the application over Bluetooth to his visitors who could order food for home delivery, the next time, directly from their mobile phones while sitting in the comfort of their homes. They were also given an option to leave a feedback or leave testimonials which were directly beamed to the TV screens all over the restaurant chain. The direct customer interaction lead to a massive increase in customer retention and loyalty towards the brand.

The number of ways, your business can utilize the power of a mobile phone are many, and thats where we come into the picture to help you decide the best way to get your business right into the greens by utilizing our services and consultation.

We have an expertise over the following technologies for mobile solutions:

1.Mobile applications: iPhone Apps, BlackBerry Apps, Nokia (and other Symbian phone)  Apps, Android Apps.    Windows Mobile Apps.

2.WAP applications: We can provide WAP solutions for all your business needs to WAP-enable your business.

3.SMS and Premium SMS (Shortcode): We have experience with more than 1000 applications for SMS and    Premium SMS over both longcode and shortcode.

4.Customized Solutions: We are experts in customized mobile development to provide you the cutting edge    solution to  make your business stand apart from your competititon.

PSMS 

Premium SMS is a billing mechanism that enables content owners to charge for digital content such as news alerts, financial information and video clips, enabling immediate revenue generation.  Premium SMS works on all mobile phones, giving content owners the potential to reach millions of consumers.   The advantages include:

• Effective on special offers and promotions e.g. point of sales, on pack
• Acts as an immediate call to action
• Allows for the capture customer data and opportunity to build opt-in marketing lists
• Marketing campaigns can be measured quickly and effectively
• 5 digit shortcode is easily remembered and can become a brand in its own right

WAP

WAP enables the end user to download digital content and access information resources on their mobile while on the move. It leads to speedy responses as and when required. We can host digital content as well as corporate applications on our WAP enabled servers for users to access them while on the move.

Content Management

We provide CM solutions for digital content downloads and management. We also provide billing platforms where the content owner can charge the end user on a per download basis.

Interactive Applications

Interactive applications let an end user express his opinion or communicate with an organization with in and out SMS/WAP responses. Application can be a Quiz or a Voting or a Reverse bid or just a plain response from an end user. It could be on SMS platform or WAP. It could also be used to measure customer satisfaction levels with a direct opt in from the end user.

Business

Trigger SMS

Trigger SMS is used for applications where a certain situation can trigger an alert via SMS. For eg. a bank application may alert a customer on each transaction on a credit card. A stock market application may alert the customer on a certain value of a certain stock.

Request-response SMS

This sort of an application is suitable for organizations which deal with customer orders on a regular basis and provide pre defined/dynamic responses to user's queries. For eg. an organization like an online shopping portal can send alerts on every transaction by a user.

Campaign Management

Complete campaign management solutions for SMS based marketing with features like SMS Groups, ability to create different campaigns on different groups, scheduled SMS push and a host of other customized features.

Bluetooth Proximity Marketing

Under this heading we handle bluetooth proximity marketing. This concept involves setting up a Bluetooth Access Point in a showroom or a shopping mall and advertisers can advertise their products over bluetooth to bluetooth enabled phones. This mode is a permission based method of advertising and a point to point mode.

Shortcode/Longcode hosting solutions (http://www.longcodehosting.com)

 

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